The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger cars of May 2018, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Thankfully, Hyundai, Kia and BMW have started reporting their individual model sales figures again, which certainly helps to paint a more accurate monthly picture. But, of course, some other automakers (such as Mercedes-Benz) still disclose only aggregate sales statistics.
Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally. And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened during the month of May? Well, Renault again failed to register a single unit of the Kadjar or Mégane (we’ve heard rumours of stock issues for these two models), while no Toyota Prius units were sold during the reporting period, either.
The Mini Convertible could muster just two sales (although a facelifted version is on the way), while the Abarth 595 range managed three units. Subaru’s Impreza returned to the table with four units sold, while the Suzuki Grand Vitara and Volkswagen Passat had to settle for five apiece.
Fiat managed to sell just six examples each of its Panda and Tipo, while the Tata Bolt took the final spot on the list, with seven units sold.
For reference, see April’s list here.
SA’s 11 worst-selling passenger cars (under R500k) of May 2018:
Renault Kadjar – 0
Renault Mégane – 0
Toyota Prius – 0
Mini Convertible – 2
Abarth 595 – 3
Subaru Impreza – 4
Suzuki Grand Vitara – 5
Volkswagen Passat – 5
Fiat Panda – 6
Fiat Tipo – 6
Tata Bolt – 7
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