The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger cars of July 2018, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Thankfully, Hyundai and Kia now report their individual model sales figures again, which certainly helps to paint a more accurate monthly picture. But, of course, some other automakers (such as Mercedes-Benz and latterly BMW) still disclose only aggregate sales statistics.
Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally, such as the Hyundai i10 (1) and Tata Indica (1). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened during the month of July? Well, Renault again failed to sell a single example of the Kadjar or Mégane, seemingly still struggling with rumoured stock problems. The Abarth 595, meanwhile, managed just one registration for the month, as did the Tata Bolt and Toyota Prius.
The Alfa Romeo Giulietta, facelifted Peugeot 308 (which returned to SA at the start of the month) and Subaru Impreza could each muster just three units, while the Kia Sorento ended up on five. The Fiat 500X, Subaru Forester and Suzuki Grand Vitara closed out the table with seven units apiece.
Models that struggled in June but managed to (just about) avoid placing on July’s table included the Kia Cerato (10) and the Mini Convertible (its sales figure was unavailable as the BMW Group is no longer reporting individual model sales).
For reference, see June’s list here.
SA's 12 worst-selling passenger cars (under R500k) of July 2018:
Renault Kadjar – 0
Renault Mégane – 0
Abarth 595 – 1
Tata Bolt – 1
Toyota Prius – 1
Alfa Romeo Giulietta – 3
Peugeot 308 – 3
Subaru Impreza – 3
Kia Sorento – 5
Fiat 500X – 7
Subaru Forester – 7
Suzuki Grand Vitara – 7
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