The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger cars of June 2018, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Thankfully, Hyundai, Kia and BMW have started reporting their individual model sales figures again, which certainly helps to paint a more accurate monthly picture. But, of course, some other automakers (such as Mercedes-Benz) still disclose only aggregate sales statistics.
Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally, such as the Mahindra Xylo (1) and Volkswagen Beetle (3). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened during the month of June? Well, Alfa Romeo failed to register a single unit of its Giulietta (the brand has since said that it has "virtually zero stock"), while Renault had the same problem with its Kadjar or Mégane (we’ve likewise heard rumours of stock issues for these two models). In addition, no Toyota Prius units were sold during the reporting period.
The Abarth 595 and Fiat 500X ranges each mustered just three units, while the Suzuki Grand Vitara added four, and the Mini Convertible and Subaru Impreza five apiece. Kia registered six examples of its Sorento and eight of its Cerato, while Nissan managed to move eight units of its NV200.
Models that struggled in May but managed to (just about) avoid placing on June's table included the Fiat Panda (13), Fiat Tipo (12), Volkswagen Passat (11) and Tata Bolt (9).
For reference, see May’s list here.
SA’s 12 worst-selling passenger cars (under R500k) of June 2018:
Alfa Romeo Giulietta – 0
Renault Kadjar – 0
Renault Mégane – 0
Toyota Prius – 0
Abarth 595 – 3
Fiat 500X – 3
Suzuki Grand Vitara – 4
Mini Convertible – 5
Subaru Impreza – 5
Kia Sorento – 6
Kia Cerato – 8
Nissan NV200 – 8
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