The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger cars of December 2018, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Thankfully, Hyundai and Kia these days report their individual model sales figures, which certainly helps to paint a more accurate monthly picture. But, of course, some other automakers (such as Mercedes-Benz and latterly BMW) still disclose only aggregate sales statistics.
Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally. And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the final month of 2018? Well, the Toyota Prius again could not find a single buyer, while the Abarth 595 range could muster just one sale. The Fiat 500X, meanwhile, sold two units, as did the GWM H5, Kia Cerato, Kia Soul and Peugeot 308.
The Nissan NV200 and Suzuki Grand Vitara managed three units apiece, while the Fiat Panda settled on four. Finally, the Alfa Romeo Giulietta, Landwind X5 and Subaru Impreza ended with five sales each.
Models that struggled in November but managed to avoid placing on December’s list included the Jeep Renegade (6), Volkswagen Passat (9) and Volvo V40 Cross Country (10).
For reference, see November’s list here.
SA’s 13 worst-selling passenger cars (under R500k) of December 2018
Toyota Prius – 0
Abarth 595 – 1
Fiat 500X – 2
GWM H5 – 2
Kia Cerato – 2
Kia Soul – 2
Peugeot 308 – 2
Nissan NV200 – 3
Suzuki Grand Vitara – 3
Fiat Panda – 4
Alfa Romeo Giulietta – 5
Landwind X5 – 5
Subaru Impreza – 5
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