The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of February 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below), such as the Toyota Auris (1), Volkswagen Passat (1) and Suzuki Ertiga (while five units were registered, the vehicle has been removed from the brand’s local website, awaiting the arrival of the new model). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the second month of 2019? Well, there were no buyers for the Nissan NV200 and Subaru Impreza, while the Audi A1 Sportback (still on the Ingolstadt-based firm's local site), Fiat Panda, Ford Focus (also still listed on Ford SA’s website, despite the impending arrival of the new model), Peugeot 308 and Toyota Prius could muster just two units apiece.
The Abarth 595 range and Alfa Romeo Giulietta hit three units each, while the Fiat 500X, Jeep Renegade, Peugeot 2008, Opel Adam and Suzuki Grand Vitara each managed five.
For reference, see January 2019’s list here.
SA's 14 worst-selling passenger cars (under R500k) of February 2019
Nissan NV200 – 0
Subaru Impreza – 0
Audi A1 Sportback – 2
Fiat Panda – 2
Ford Focus – 2
Peugeot 308 – 2
Toyota Prius – 2
Abarth 595 – 3
Alfa Romeo Giulietta – 3
Fiat 500X – 5
Jeep Renegade – 5
Peugeot 2008 – 5
Opel Adam – 5
Suzuki Grand Vitara – 5
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