Too posh for petrol stations? Bentley reckons it has the answer: an on-demand fuel-delivery service.
Yes, the British automaker has just kicked off a trial of what it calls a “concierge fuel service” in California, with a view to rolling it out to other parts of the world if it proves popular.
With the help of US technology start-up, Filld (a mobile app-based fuel-delivery service), Bentley says the new service will afford owners “the ultimate time-saving luxury of never having to search for or stop at a fuel station again”.
All owners need do is open the “Filld for Bentley” app, choose a delivery time, and their fuel will be delivered “wherever and whenever they require”. Interestingly, customers don’t even need to unlock the fuel cap themselves, or identify the car’s exact location, as this is done for them “securely” through the Filld for Bentley service.
The Crewe-based automaker says additional services could be added in the future, including “predictive fuel ordering”, where the car places an order for itself based on fuel level, location and customer preferences.
Farewell, filthy forecourts…
