Honda has released an image depicting the direction of interior design for its future cars. The layout places focus on technological innovation with simplicity in mind.
This new approach has been inspired by the classic human-centered designs of early models. The brand’s new simplicity and “something” philosophy aims to enhance the driving experience by eliminating complexity and advancing the user-experience via thoughtful and pleasing design elements. The new design philosophy features a renewed focus on the brand’s classic “Man Maximum/Machine Minimum” approach that maximises cabin space, while minimising space required for mechanical components.
Interior design focuses on people inside the vehicle it has penned its interior to be free of visual clutter with a focus on thin pillars, a low cowl and a large greenhouse for excellent visibility. This intends for the driver and occupants to see the road and the environment around them.
“The “and something” is the personality and character of the design meant to invoke a positive emotional response from the driver and passengers, expressed through design details such as the careful knurling of a knob or charm of a material.” Honda explains.
Johnathan Norman, Creative Lead for Honda Interior Design North America notes the “simplicity” philosophy will be the design language of Honda, while the “and something” is the personality and appeal unique to each model. “We are pursuing this design language with the new Hondas we’re designing in the studio now,” he said. “It’s our ‘simple’ approach to design with the ‘and something’ that will help differentiate each product and make your future Honda vehicles something you want to drive and are excited to use.”
