In a bid to provide consumers with an improved level of customisation, Porsche has announced that it will be introducing 160 new colours to its configurator, across all model lines. The focus is on the availability of classic Porsche colours. For especially individual requests, there is also the option of creating bespoke shades to customer specifications.
“Unusual paint finishes have always been part of our brand since the very beginning. They are an important differentiating feature for some of our customers,” says Alexander Fabig, Head of Individualisation and Classic. “With this offer, we are reviving cult-classic colours and expand the extensive range by more than 160 shades across all model series.”
According to the brand, in recent years, the demand for custom-painted Porsche cars has risen sharply. With the newly available options, Porsche Exclusive Manufaktur has significantly increased its offering in this area. To support the growing demand, a new colour-mixing bench has been put into operation at the main plant in Zuffenhausen, where paint specialists blend several dozen ingredients down to the last milligram to achieve the desired shade.
The new colour range is diverse and depends on the model series and production location. For the 911 and 718 model series, there are more than 100 additional paint colours to choose from. For the Panamera, Macan and Cayenne, customers can choose from more than 50 options, while a further 65 exterior colours complete the offering for Taycan drivers.
Paint to Sample can be ordered during the configuration process of a new vehicle at all Porsche Centres worldwide. Prices vary depending on the preferred model.
The further enhanced individualisation programme is available from today and set to be integrated into the Porsche Car Configurator in early 2022. Online filter options, for example by colour family, and background information on the individual colours will follow in due course.
