The head of design at Volvo Cars says the firm's approach to minimising in-car distractions will see it "delete unnecessary functions and automate the rest".

Robin Page, senior vice-president for design at Volvo Cars, told CARmag.co.za the issue of distracted driving is “really important” to him.

“I think it is an easy trap to fall into by allowing all the new features to overwhelm the user and cause distraction,” he told us when asked how Volvo plans to limit in-car driver distractions as more and more technology is incorporated into cabins.

“Our approach is to minimise this distraction and only bring the really customer-relevant options to the surface, and delete unnecessary functions and automate the rest,” he explained.

“It is sometimes harder to take things away rather add. But let's face it; this is the fundamental principle of good Scandinavian design,” Page said.

Still, Page added the “future of UX [user experience] is really important to us and we are working hard to make the next generation amazing”.

“Our relationship with Google is really important and gives us the best result and experience for our customers. We will develop voice control even more and use new technology to make the experience seamless for our customers,” he explained, speaking about the integration of Google’s Android operating system into Volvo’s products.

In 2018, the Swedish firm announced it would embed the voice-controlled Google Assistant, Google Maps, Google Play Store and other services from the multinational technology company into its next-generation Sensus infotainment system.