The shareholders in the Volkswagen Group have made it brutally clear they are “not satisfied” with Bentley’s financial performance.
According to Automotive News Europe, the Piech and Porsche families have effectively given the Crewe-based brand two years to return to profitability.
“The important thing is for every [Volkswagen Group] brand to generate a reasonable contribution margin,” Wolfgang Porsche, head of the families, told the Frankfurter Allgemeine Zeitung.
“That is not currently the case at Bentley, and we are not satisfied,” he added.
Hans Michel Piech, meanwhile, added Bentley would be afforded “only be one to two years” to turn things around.
In November 2018, Automotive News Europe reported the luxury automaker had lost some €137-million in the first nine months of the year. Bentley CEO Adrian Hallmark, though, added he was confident the firm would return a profit in 2019.
“This year [2018] is a conversion year to a better business model and next year [2019] you will start to see significant growth and a return to normality in terms of profit,” he said at the time.
