The Volkswagen brand’s chief marketing officer has revealed that the German automaker plans to tweak its logo as it seeks to become “more colourful” and “fun”.
According to Bloomberg, Jochen Sengpiehl said that the revised logo would be revealed in 2019, adding that the symbol would be updated to better suit both the front of VW’s latest vehicles and smartphone screens.
The last time the logo was updated was back in 2012, when it was given a more three-dimensional look.
"The brand is not in good shape compared to previous years," Sengpiehl said, explaining that VW had become "too German" and thus lost some emotional appeal.
“It's not only because of the diesel scandal," he added, referring to the emissions scandal that hit headlines in September 2015.
According to the Bloomberg report, Sengpiehl’s goal is to make potential customers see Volkswagen as more approachable as the brand expands its push towards electric vehicles.
"The big challenge is: how do we get people into the electric world?" asked Sengpiehl.
"We want people to have fun with us. We need to get more colourful," he said.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.