The annual BrandZ Top 100 Most Valuable Global Brands study, which is released by market researcher Kantar Millward Brown, shows that Toyota has managed to retain the title of the world’s most valuable car brand (for the sixth successive year) in 2018.
In the thirteenth year of the study, the Japanese automaker was ranked number 36 overall (with its brand value up some five percent to almost $30-billion), with Google, Apple and Amazon claiming the overall podium places.
Interestingly, however, Mercedes-Benz leapfrogged BMW to claim second in the automotive rankings, increasing its brand value by nine percent to $25,7-billion (at the same time, BMW managed four percent growth to $25,6-billion).
Ford, meanwhile, claimed fourth (despite its brand value shrinking some two percent to $12,7-billion), and Honda fifth, Nissan sixth and Audi seventh. Tesla increased its brand value by a massive 60 percent to $9,4-billion to retain eighth place, within touching distance of the Ingolstadt-based automaker above it.
Maruti Suzuki grabbed ninth (with a brand value of $6,38-billion), while Volkswagen likewise returned to the table to snaffle tenth, growing its brand value to just under $6-billion. Land Rover and Porsche, which occupied the final two places in 2017, thus fall from the table.
World’s most valuable car brands for 2018
1. Toyota $29,99-billion
2. Mercedes-Benz $25,68-billion
3. BMW $25,62-billion
4. Ford $12,74-billion
5. Honda $12,70-billion
6. Nissan $11,43-billion
7. Audi $9,63-billion
8. Tesla $9,42-billion
9. Maruti Suzuki $6,38-billion
10. Volkswagen $5,99-billion