It seems Kia is producing better and better cars with every new model launch. Almost every new product from this Korean manufacturer moves the goal post a little further, and makes life a little harder for its competitors. The new Kia Rio is a case in point.
Kia has launched its five-door hatchback Rio, a vehicle this Korean manufacturer believes will be one of its best-selling vehicles locally. Watch the video to see the wraps come off, while you can read a driving impression here from the international launch that CAR attended a couple of weeks ago.
Although Kia has made major inroads in most market segments, few have regarded the Rio more than a value offering, never mind a VW Polo rival in South Africa. Well folks, it’s time for a rethink!