HOW far can people’s perception of a brand be stretched? Marketers love finding out by introducing a popular brand into a different product category from… Read more →
“Growing up is cool;” this is what Fiat is trying to show us with its new 500L. With quotes such as “Youth is a state of mind” Fiat is presenting the 500L as a “grown up” version of the Fiat 500.
The Fiat 500L is now available in South Africa. Prices start at R232 990. Measuring in at 4,15 metres in length, 1,66 metres high and… Read more →
Sleepless nights, changing nappies and no social life are all part of raising kids and not exactly glamorous. With the 500L, Fiat is aiming to… Read more →
Fiat has released official images and information regarding its 500L mini people-carrier – it’s practical, but the Dr. Dre-developed audio system and on-board espresso machine are far more interesting!