Not unlike what occasionally happens on local car launches, where a few feel the need to stand out from the crowd by driving like a complete idiots (usually well beyond their talent levels), the driver of this Nissan GT-R pushed the boundries just a little too far on this occassion.
According to reports this accident happened within the first mile of what was supposed to be a 60 mile GT-R cruise. Thanks to on-board footage captured by one of the other participants in the event, the driver of the ill-fated car was spared having to think up an elaborate excuss for what happened.
In the footage he can clearly be seen traveling too fast (on the wrong side of the road) before launching over a bump in the road, losing control, and ending up in the field. Thankfully no one was hurt in the accident but one can only imagine what might have happened if the road was busier.
Warning: Bad language
Source: Jalopnik