The Aston Martin DBX has been a resounding for the British marque since it was introduced to the global market just over a year ago. The brand confirms that as the first half of 2021 drew to a close, total sales for the brand had increased by 224 per cent over the previous year thanks to the introduction of this product.
As Automotive News reports, the Aston Martin DBX accounted for more than half of these sales and comes as a relief having spent the last year restructuring its business. With Canadian billionaire Lawrence Stroll at the helm since 2018, a notable cash injection was invested into the brand and ties to Mercedes-Benz strengthened.
“The demand we see for our products, the new product pipeline and the quality of the team we have in place to execute, gives me great confidence in our continued success,” Stroll said Wednesday in a statement.
Last year, Aston Martin reached an agreement for Mercedes-Benz to supply it with hybrid and electric components in an attempt to expand on an engine tie-up that started in 2013. Mercedes-Benz will boost its stake in the automaker from 2,6 per cent to as much as 20 per cent over the next three years.
Revealed in November 2019, the Aston Martin DBX is the first SUV and first full five-seater in the British firm’s history. Power comes from the Mercedes-AMG-sourced twin-turbo 4,0-litre V8 shared with the DB11 and Vantage, although here it offers 405 kW and 700 N.m. That’s enough, says Aston Martin, for a sprint from standstill to 100 km/h in 4,5 seconds and a top speed of 292 km/h.
Plans to grow the Aston Martin DBX range have been rumoured with talks of a more performance-focused variant and seven-seater configuration being discussed but we are yet to see any official word regarding this.