The BMW Group has achieved its best-ever first quarter sales, having delivered 604 629 vehicles to customers. The manufacturer has also reported that March 2018 was the firm's best single month of sales in its history, with a total of 256 162 vehicles delivered globally.
The record Q1 sales figure includes 26 858 electrified BMWs and Minis, a 38% increase for those vehicles on 2017's Q1 sales. This figure alone signifies the increasing importance of hybrid and electric vehicle production for the brand.
Models contributing to the manufacturer's record sales include the 1 Series with 53 727 sales, the X1 on 77 296 units and 5 Series on 94 733 units, making it the best-ever quarter for the 5 Series.
“The record sales achieved in Q1 are just the start of what I’m sure will be another successful year, with the main impact of our current model push coming later in the year,” said Pieter Nota, member of the board of management at BMW.
Q1 has also been very successful for Mini, with the brand achieving higher sales results than ever before in the first three months, with 86 375 units. “Mini has once again achieved good growth in the first quarter of the year and with the market launch of the refreshed Mini and Mini Convertible in March, we’re expecting increased momentum as the year progresses,” said Peter Schwarzenbaur, BMW management board member responsible for Mini, Rolls-Royce and BMW Motorrad.
Interestingly, the BMW Group's chief rivals, Mercedes-Benz and Audi, also reported sales records for Q1 2018.
Having started with CAR days after graduating, Damian considers himself one of the luckiest interns in SA. With an insatiable passion for all things motoring, he lives for those dawn photoshoots and you’ll often find him in the CAR garage scrutinising the latest test vehicles.