The team over at Interbrand has published its 2021 Best Global Brands report, which lists the most valuable brands in the world.
Once again, Apple, Amazon and Microsoft claimed the top three spots overall, but naturally we’re most interested in the automotive sector, global pandemic or not. So, which automaker leads the way in the 22nd annual instalment of the report?
Yet again, Toyota claimed the top spot (and seventh overall), with its brand value increasing by five per cent year-on-year. Mercedes-Benz stayed in second spot (and eighth overall), with its brand value rising by three percent, while BMW again grabbed third (and 12th overall), with its value rising by five percent.
Tesla, Honda and Hyundai and occupied fourth, fifth and sixth respectively, with Audi, Volkswagen and Ford in seventh, eighth and ninth respectively. Porsche, meanwhile, completed the table in tenth.
Tesla’s result comes as an impressive feat as it jumps from sixth to the fourth spot after having only re-entered the year before.
The rankings are based on three key components that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.
- Toyota – $54,107 million
- Mercedes-Benz – $50,866 million
- BMW – $41,631 million
- Tesla – #36,270 million
- Honda – $21,315 million
- Hyundai – $15,168 million
- Audi – $14,474 million
- Volkswagen – $13,423 million
- Ford – $12,861 million
- Porsche – $11,739 million