Bentley Motors has posted a record for half-year sales in 2021 with profits never before experienced in the brand’s 102 year history. Strong sales figures were seen across its product line amassing to a profit of €178 million (approximately R3,01 billion).
Bentley clarifies that this profit result is better than any achieved for a full-year period by the company. Retail sales have also increased 50 per cent from a pre-COVID 2019 figure of 4 785 units to this year’s 7 199 result.
While other manufacturers have been led by resoundingly successful SUV sales, the Bentley range was well-balanced in terms of results. The Bentayga brought in a total of 2 767 unit sales while the Continental GT and Flying Spur resulted in 2 318 and 2 063 units respectively.
According to Bentley, “the Bentayga maintained the number one model position as full market availability was reached for the first time. Hybrid and S models have also been announced. With the introduction of the Speed in the second half of the year, it is anticipated that Continental GT sales could reach record numbers three years after introduction. The market launch of Flying Spur in China, now Bentley’s biggest sales region, contributed to the model line’s share of 29 per cent of global sales further helped by the addition of the V8 engine,
“But these positive results are against a backdrop of continued uncertainty which could negatively impact the second half of the year. The increasing COVID-19 numbers in many parts of the world could threaten future production in the worst-case, or see further retail restrictions posing both a sales and financial risk to forecasts.”
Where market demand is concerned, China and the Americas were the most successful for the brand with a total of 2 155 and 2 049 sales recorded respectively. Following this with 1 142 sales is the European market while Asia Pacific came in at 778 cars, the UK 554 and Middle East, Africa and India 521 units.
