Ford Motor Company of Southern Africa says it has “strategically mapped” its revenue pipeline with the locally built Ranger to target exports.
The local arm of the Blue Oval brand says it exports to more than 100 markets in Europe, the Middle East, Africa and Mexico, with the Ranger bakkie the top-ranking light commercial vehicle export.
“Around 720 vehicles leave our plant every day, about 80 percent of which are destined for export,” said Ockert Berry, vice-president for operations at Ford Middle East and Africa.
“While domestic vehicle sales are still an essential component of our business, we have strategically mapped our revenue pipeline to target exports and drive export-oriented growth,” he said.
In October 2019, Ford registered 1 806 examples of its Ranger locally, while exporting 8 133 units (along with three Everest units).