Suzuki continues its successful year as it closes the sales book for the month of October with a total unit figure of 2 593. Of this, dealerships accounted for 2 083 units while the rest went to the rental industries.
“It is quite fitting that our dealers would set a new aggregate sales record in October, the same month that we announced our Dealer of the Year and awarded our top-performing dealers for the past financial year,” says Henno Havenga, manager for auto dealer sales at Suzuki Auto.
The new record of 2 083 dealer sales in October is a major milestone for Suzuki which, as a brand, first broke through the 2 000-unit mark exactly 12 months earlier. It also clears the previous dealer record of 1 962 units set in March this year.
“One should not discount the importance of growing dealer sales. While the right product at the right price plays a very important role, it would mean little if the dealers did not provide good quality sales and after-sales support.
“The consistent growth of our dealer sales is positive proof that they are meeting customers’ sales and after-sales needs. It also means that they are operating as healthy businesses that have the capital and manpower to keep our customers happy,” says Havenga.
In October, the Swift retained its position as South Africa’s favourite Suzuki with 803 sales (522 through the dealer network). The S-Presso followed in second place with 502 sales (362 units sold by dealers), while the Vitara Brezza, which joined the fold in February this year, followed in third place with 487 new homes.
The Suzuki Jimny was delivered to 267 happy customers, after Suzuki Auto South Africa managed to secure a greater and more regular stream of vehicles from the Suzuki Gurgaon manufacturing facility in India.
Suzuki’s total sales of 2 593 vehicles in October follow on a new all-time record of 3 134 vehicle sales achieved in September.