Excellence and passion: this is what the members of the global jury of the Women’s World Car of the Year are rewarding, having just named the new Peugeot 308 Urban Car of the Year.
The 56 exclusively female jurors from 40 countries and 5 continents went on to say that the 308 represents “excellence in terms of safety, driving, technology, design, environmental efficiency and value for money. Now in its twelfth year, the WWCOTY jury appraised 65 vehicles which were all launched between the 1st of January and 31st of December 2021.
“The fact that the new Peugeot 308 has been named best urban vehicle of the year 2022 by a jury made up exclusively of women, and from very different geographical backgrounds, demonstrates the relevance of Peugeot strategic choices. Its unique appearance, the excellence of its technology, the emotions felt while driving it and its range of engines, both electrified and internal combustion, make the Peugeot 308 an ideal choice for customers in every country in the world,” said Linda Jackson, CEO of Peugeot.
Once the winning models in six separate categories (Urban Vehicle, Family SUV, Family Car, Large SUV, Sports Car and 4×4) have been identified, the 56 members of the jury will elect their final Women’s World Car of the Year in early March, the result of which will be announced on the 8th of March, International Women’s Day.
The Peugeot 308 is available as both a 5-door compact saloon and an SW estate. Designed to be highly efficient, the Peugeot 308 is available with either a low-emission petrol or diesel engines, as well as plug-in hybrid powertrains. Pure electric models will also be launched in 2023.
The latest-generation digital interfaces dominate the premium interior and the unique ergonomics of the Peugeot i-Cockpit, recognisable by its now familiar compact steering wheel, offer a more intuitive and direct driving experience.
After the double victory in 2021 of the Peugeot 2008 and Peugeot 208, the Peugeot 308 is the brand’s third vehicle to win a WWCOTY category in just two years.
