The success story of the Ford Bronco continues as the brand confirms that 70 per cent of its clientele are new to the Blue Oval brand. It’s further stated that this demographic is in fact departing from competing brands, which positions the American 4×4 as an aggressively competitive product.
Based on information sourced from Ford Authority, this result was expected after the heritage 4×4 amassed 190 000 reservations when it was officially unveiled. Now that sales are underway though, we have a clear understanding that majority of these figures are conquest sales.
According to Ford Motor Company, 70 per cent of 2021 Ford Bronco buyers who have placed an order thus far have come from other brands. In July, a total of 3 277 Broncos were sold. 60 per cent of these conquest sales are accredited to the Ford Bronco Sport of which most were sold to previous Jeep owners.
The Ford Bronco Sport is based on the Kuga platform and acts as an entry-point to the Bronco range with two four-cylinder turbopetrol models on offer. Despite boasting a unibody construction, the manufacturer promises that it has has “off-road performance at its core”, providing solid footing on “sand, snow, mud, rocks and more”.
High-spec derivative boast what the Blue Oval brand calls an “advanced 4×4 system” with a twin-clutch rear-drive unit and a differential lock feature. The system is able to divert virtually all rear-axle torque to either wheel.
The publication goes on to confirm that another product that has been winning the hearts of many is the all-electric Ford Mustang Mach-E which boasts a 70 per cent conquest sale figure as well.
Just last month, Jeep’s CEO acknowledged that the Bronco is a great competitor and is keeping the brand on its toes in terms of product innovation. Products such as the V8-powered Rubicon 392 and Xtreme Recon package were added to the Wrangler range as a result of this.
