Suzuki Auto South Africa reported 1 237 registrations for the month of July 2018, representing a new sales record for the Japanese brand in SA.
The latest showing improves on Suzuki’s previous record of 1 179, achieved in February 2018, and comes after the automaker set a new highest sales total for its latest financial year.
The new Swift, which enjoyed its first full month on sale after launching in June 2018, led the way with 403 units, while the Ignis (208), new DZire (146) and refreshed Celerio (145) also contributed gamely. Suzuki says the Ignis has managed a total of 2 353 sales since its introduction in May 2017.
The Baleno added 96 units, while the Ertiga (59), outgoing Jimny (52) and Vitara (50) also featured. The Ciaz added 31 units and the Grand Vitara seven more (which incidentally sees it making our list of worst-sellers). In the light commercial space, Suzuki registered 38 Super Carry units along with a pair of Gypsy units.
“In the past twelve months, we have upgraded several models, such as the Celerio, and introduced new models such as the highly popular new Swift and Ignis and the new Dzire,” said André Venter, divisional manager for sales and marketing.
“At the same time, we have maintained prices as far as possible and kept our promotional five-year/200 000 km warranty on all passenger models – well beyond its scheduled end of December 2017,” he said, adding that growth in Suzuki's local dealer network helped achieve the sales record.
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