The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of July 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the seventh month of 2019? Well, the Toyota Prius again failed to attract a single buyer, with no examples of the Alfa Romeo Giulietta sold during July either. The Abarth 595 range, Fiat 500X and Suzuki Grand Vitara, meanwhile, each registered one unit.
The Subaru Impreza mustered two sales, while the Honda Brio (which is still listed on the brand’s local website, although we suspect stock is starting to run dry, what with the second-generation model not destined for SA) and the Mini Convertible ended the month on five units apiece. The Fiat Panda and Jeep Renegade managed six registrations each, while the GWM M4 and Mahindra Thar finished up on seven apiece.
For reference, see June 2019’s list here.
SA's 12 worst-selling passenger cars (under R500k) of July 2019
Alfa Romeo Giulietta – 0
Toyota Prius – 0
Abarth 595 – 1
Fiat 500X – 1
Suzuki Grand Vitara – 1
Subaru Impreza – 2
Honda Brio – 5
Mini Convertible – 5
Fiat Panda – 6
Jeep Renegade – 6
GWM M4 – 7
Mahindra Thar – 7