As of right now, there are more than 30 different Mercedes-AMG products that consumers can choose from, if you include the performance models that are not available in South Africa. This expansive strategy was headed by previous brand CEO Tobias Moers who now heads-up Aston Martin.
Based on information sourced by Autocar, It looks like this strategy will be reversed as Mercedes-AMG moves forward into electrification according to Philipp Schiemer, the performance division’s new boss. With this new plan, it appears that the iconic performance badge will place a strong focus on its high-end models and reduce output of its entry-level offerings.
Future model designs from Mercedes-AMG may also separate themselves even further from the Mercedes-Benz products in an attempt to make them more distinctive. To stay competitive, it’s also understood that the division’s engineers and designers will increase efforts to tie-in new technology with a strong focus being placed on aerodynamics.
The software used in future Mercedes-AMG products will also be more sophisticated to compensate for the unavoidable increase in overall mass brought by the battery packs. Schiemer further states that rapid-charging technology will further improve which will add to the appeal and daily usability of EVs.
He adds that Mercedes-AMG will be working even closer with its Formula One development team to “bring the logic and the philosophy” of the sport to street-legal performance cars.
The first-ever fully electric Mercedes-AMG product was revealed in the guise of the EQS53 at this year’s IAA. Using an unchanged platform from the standard model, this derivative receives a number of alterations to the pair of motors which gives in a total power output of 560 kW and 1 020 N.m of torque with the Dynamic Plus package when in Race Start mode.